Internet is rallying behind Jameson after viral video of dog's death; GoFundMe raises around $100K so far
Sneha Kumari | Jun 17, 2026, 13:29 IST
A heartbreaking incident during a championship celebration has sparked an emotional response across social media. As videos and personal accounts continue to circulate online, thousands of people are rallying behind a grieving family, sharing messages of support and contributing to a fundraiser that has quickly gained widespread attention.
Image credit : GoFundMe | After Jameson's Tragic Death, Thousands Turned Grief Into Action Through a Viral GoFundMe
In a heartbreaking incident, what should have been a joyful night of celebrating the New York Knicks' NBA championship victory turned into a tragedy for one Los Angeles family that has now touched thousands of people across social media.
Yes, just minutes after celebrating the New York Knicks' NBA championship victory with his family in Los Angeles, Jameson, a beloved 2-year-old dog, was fatally shot during a police response at an apartment complex in Canoga Park.
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Now, people from around the world are rallying behind his family, turning grief into a wave of support that continues to grow by the hour.
According to local reports, officers responded to a call about a screaming woman on June 13. Later, they revealed that the woman was not in danger and had been celebrating the Kincks' historic championship win with her family.
While Jameson, described as a mix of golden retriever, Saint Bernard and poodle, was reportedly wearing a Kink's shirt that evening as the family celebrated. But what followed next has sparked a widespread debate online.
The police also reveal that the dog charged at an officer, and a cellphone video showed the aftermath of the devastated family trying to process what just happened.
On the other hand, for many pet owners, that image was enough to hit close to home.
![GoFundMe | 'The Knicks Just Won': Woman's Emotional Plea After Dog Is Fatally Shot]()
Well, the social media posts and Instagram feeds are filled with stories every day, but Jameson's story has struck a particular emotional chord. Maybe only pet parents know they are not merely a dog or pet but family.
Anyone who has ever rushed their home to see their pet after a long day understands the bond people from with their animals. Pets become part of daily routines, family traditions and some of life's happiest memories.
That's why thousands of strangers who never met Jameson have found themselves emotionally invested in his story.
Read More: Why is 'Justice for Jameson!' trending? Family dog wearing Knicks shirt shot and killed by LAPD amid NBA celebration sparks outrage
As soon as the videos and posts about Jameson surfaced on social media, several users shared photos of their own dogs, posted messages of support and expressed their sympathy for the grieving family.
One user on X (formerly called Twitter) wrote, "We need to fight. An innocent little dog lost his life. Remember the woman’s screams and FIGHT for this poor dog; he is in heavy thought."
"If you think this is shocking, start researching #RubyRidge and #Waco. Then look into the militarisation of our country’s law enforcement agencies," another added.
One wrote, "Very sad. My condolences to Jameson’s owner and family. I hope the cop should be fired."
One suggested, "Every cop in that video needs to be shot out in the streets."
"10,000 dogs are shot dead by police EVERY year in the USA. Something is terribly wrong," and so on.
![GoFundMe | Jameson's GoFundMe Raises Over $100,000 in a Day]()
After all, the strongest sign of that support can be seen through a fundraiser created in Jameson's memory.
Following the tragic incident and flooding emotional support on social media, a GoFundMe page has been launched with the title "Justice for Jameson: Help Us Honour His Memory". This quickly gained traction online, and the fundraiser started with a modest goal but soon transformed into a viral campaign as thousands of people contributed donations and shared the page across their social media platforms.
The campaign has been started by a member of the dog's family who now demands justice. The fundraiser has so far collected $155,167 of the $10K USD target.
![GoFundMe | From Heartbreak to Hope: How Jameson's GoFundMe Became a Rallying Cry for Thousands]()
The internet is currently coming together for Jameson mostly because the conversations surrounding Jameson continue to grow online, but one thing is very clear: the story has well resonated far beyond a single neighbourhood in Los Angeles.
What started as a local tragedy has become a global moment of compassion, with thousands of people rallying around a family they have never met. While in a corner of the internet often known for arguments and outrage, Jameson has inspired something much rarer, which is collective kindness.
Read More: Heart of The Beast trailer: Brad Pitt’s dangerous journey with Odin begins after disaster strikes, can they survive? Details here
Yes, just minutes after celebrating the New York Knicks' NBA championship victory with his family in Los Angeles, Jameson, a beloved 2-year-old dog, was fatally shot during a police response at an apartment complex in Canoga Park.
Now, people from around the world are rallying behind his family, turning grief into a wave of support that continues to grow by the hour.
A celebration that ended in tragedy
While Jameson, described as a mix of golden retriever, Saint Bernard and poodle, was reportedly wearing a Kink's shirt that evening as the family celebrated. But what followed next has sparked a widespread debate online.
The police also reveal that the dog charged at an officer, and a cellphone video showed the aftermath of the devastated family trying to process what just happened.
On the other hand, for many pet owners, that image was enough to hit close to home.
Image credit : GoFundMe | 'The Knicks Just Won': Woman's Emotional Plea After Dog Is Fatally Shot
Why are so many people connecting with the emotional story?
Anyone who has ever rushed their home to see their pet after a long day understands the bond people from with their animals. Pets become part of daily routines, family traditions and some of life's happiest memories.
That's why thousands of strangers who never met Jameson have found themselves emotionally invested in his story.
Woman sobs as LAPD dog shooting kills pet after noise complaint in Los Angeles
— Grifty (@TheGriftReport) June 16, 2026
Marie Marseille s 2 year old Golden Saint Berdoodle named Jameson was shot dead by Los Angeles police on Saturday night after officers responded to a noise complaint at her apartment in Canoga Park… pic. twitter. com/2ke8wwn8Ug
The internet rallies behind Jameson
One user on X (formerly called Twitter) wrote, "We need to fight. An innocent little dog lost his life. Remember the woman’s screams and FIGHT for this poor dog; he is in heavy thought."
"If you think this is shocking, start researching #RubyRidge and #Waco. Then look into the militarisation of our country’s law enforcement agencies," another added.
One wrote, "Very sad. My condolences to Jameson’s owner and family. I hope the cop should be fired."
One suggested, "Every cop in that video needs to be shot out in the streets."
"10,000 dogs are shot dead by police EVERY year in the USA. Something is terribly wrong," and so on.
Image credit : GoFundMe | Jameson's GoFundMe Raises Over $100, 000 in a Day
Thousands are donating to keep Jameson's memory alive
Following the tragic incident and flooding emotional support on social media, a GoFundMe page has been launched with the title "Justice for Jameson: Help Us Honour His Memory". This quickly gained traction online, and the fundraiser started with a modest goal but soon transformed into a viral campaign as thousands of people contributed donations and shared the page across their social media platforms.
The campaign has been started by a member of the dog's family who now demands justice. The fundraiser has so far collected $155,167 of the $10K USD target.
Image credit : GoFundMe | From Heartbreak to Hope: How Jameson's GoFundMe Became a Rallying Cry for Thousands
Jameson's legacy lives on
What started as a local tragedy has become a global moment of compassion, with thousands of people rallying around a family they have never met. While in a corner of the internet often known for arguments and outrage, Jameson has inspired something much rarer, which is collective kindness.
Read More: Heart of The Beast trailer: Brad Pitt’s dangerous journey with Odin begins after disaster strikes, can they survive? Details here
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