Samay Raina charges Rs 70-80 lakh for a reel? Here's what India's biggest influencers charge for a single post

Have you ever spent 30 seconds watching a funny reel on Instagram and thought, "That looked easy"? Well, now imagine that if, by posting a half-minute video, you can earn more than many people make in an entire year. Yes, it sounds insane, right?

Welcome to India's booming creator economy, where comedians, influencers, podcasters and content creators are turning likes, shares and memes into multi-crore businesses. And if the latest industry is anything to go by, some of your favourite creators or even stand-up comedians like Samay Raina are charging eye-watering amounts for a single branded post.


Samay Raina seems to be leading the pack right now. He is someone whose rise from chess streams and stand-up clips to one of India's biggest digital stars has been nothing short of extraordinary, as per the StoryBoard report.

According to the industry sources, Samay Raina currently charges between Rs 70 lakh and Rs 80 lakh for a branded Instagram Reel.

Yes, don't be shocked; you read that right.

A single sponsored reel could cost brands nearly as much as a luxury apartment down payment in some cities. Moreover, his Instagram stories reportedly cost over Rs 20 lakh, while his static Instagram posts can fetch anywhere between Rs 25 lakh and Rs 35 lakh per post.

These numbers mostly reflect his loyal fans who consistently turn up for everything he does; however, his popularity also plays a role. Recently, his comedy special Still Alive crossed over 63 million views on YouTube, while the return of India's Got Latent has only strengthened his influence in the creator ecosystem.


Read More: How to book tickets for India's Got Latent Season 2: A fan share her complete experience

So who else is making serious money online?

From business podcasts to entrepreneurship content, Raj has built one of India's most influential digital communities. Brands pay a premium amount of around Rs 40 lakh per branded podcast appearance.

One of India's OG YouTubers, Bhuvan continues to charge a huge value of around Rs 30-35 lakh per campaign or branded integration. And that's all because of his immense popularity.

With comedy, reaction videos, startups and creator collaborations, Tanmay has successfully reinvented himself for the modern internet audience. As per the reports, he charges around Rs 25 to 30 lakh per branded Reel.

Actor, creator and global influencer, Prajakta's appeal extends far beyond social media, and she charges around Rs 25-30 lakh per brand campaign.

Apoorva Mukhija, aka the Rebel Kid, is known for her unfiltered personality and viral content, and her charges for a brand collaboration nearly stand around Rs 25 and Rs 50 lakh, depending on the scale of the collab.

From fitness videos to celebrity podcasts, Ranveer has a diverse content empire that reaches millions across platforms.


BeerBiceps typically charges Rs 15-30 lakh, depending on the campaign format and platform


The stand-up comedian who is currently surrounded by the '370 Biryani' controversy nearly charges around Rs 13 to Rs 14 lakh per branded reel, Rs 4-5 lakh per static post, and Rs 2.5 lakh+ per story.