Rihanna's Fenty promotion trip to India sparks controversy over 'cowhide Dior bag'; Cow to feed or Cow to Wear?
Tanima Mukherjee | Apr 28, 2026, 24:07 IST
Rihanna recently visited Mumbai to promote her brand, Fenty Beauty. During the event, it sparked controversy when she fed a cow while carrying a 'cowhide Dior bag'. Fans are now calling her a hypocrite. She was spotted with the Ambanis, who hosted her.
Rihanna recently visited the city of dreams, Mumbai, India, after two years, and she did not return without controversy. She arrived at Kalina Airport on 23rd April, 2026. Shortly after, she was all over our social media feeds. From collaborating with influencers to serving looks, RiRi had us all swooning.
One moment that especially grabbed attention was her visit to Antilia, where she was seen performing pooja and embracing Hindu rituals, including doing aarti in line with Sanatani traditions. At the same time, the trip had a clear business angle, she unveiled new Fenty pop-ups in Mumbai through Tira and Sephora as part of her push into the Indian market.
However, controversy soon followed. A clip of the singer feeding a cow while carrying a designer ‘cowhide bag’ from Dior sparked debate online, sparking criticism against the otherwise beloved global star.
![rihanna 3]()
Rihanna has been seen embracing the Hindu culture and performing multiple rituals with the Ambanis. This practice was also noticed before during the visits of Footballer Lionel Messi and The Kardashians. It's honestly beautiful to see how these global icons are welcoming new culture. But the question remains, are they doing it just to maintain cordial relationships with the RICH and expand their business, or is it coming straight from their heart? Netizens are calling out Rihanna even though she has been stated as one of the most humble artists over the years.
One moment that especially grabbed attention was her visit to Antilia, where she was seen performing pooja and embracing Hindu rituals, including doing aarti in line with Sanatani traditions. At the same time, the trip had a clear business angle, she unveiled new Fenty pop-ups in Mumbai through Tira and Sephora as part of her push into the Indian market.
However, controversy soon followed. A clip of the singer feeding a cow while carrying a designer ‘cowhide bag’ from Dior sparked debate online, sparking criticism against the otherwise beloved global star.
Image credit : Instagram / @nelivetv
Is Hinduism becoming a Marketing strategy for global icons?
Rihanna’s Fenty Beauty India Launch. She was in the Mumbai for Fenty Beauty’s latest India push, with the launch drawing attention across fashion, beauty & entertainment circles.
— FAME Delivered® (@FAMEDelivered) April 27, 2026
“FENTY BEAUTY KI HAVELI”
Read more: https://t.co/5FluFg5g33#Rihanna #FentyBeauty #Reliance #Launch pic.twitter.com/bR5FWA3cbl
Why did Rihanna’s India visit turn controversial?
Collaboration of the riches
Image credit : Instagram / @nelivetv
Indian market is gaining supreme importance
There is a sheer increase in concert marketing along with the Ambanis popularising and inviting many global icons. Netizens for many years wanted their favourites to come to India, and finally, it is happening.
From Rare Beauty (owned by Selena Gomez) to Fenty Beauty (owned by Rihanna), several international brands collaborated with desi beauty content creators. Surely, it will take more time to create the impact, but it’s good to start somewhere.
As for the controversy, it remains to be seen whether Rihanna will address the cowhide bag incident or if it will simply fade away as just another gossip cycle moment.
Finished Off Campus already? Here are 5 more sports romance shows that will fill the Garrett Graham-shaped void in your life
By Tanima Mukherjee
Meghan Markle takes lead in Sussex business ventures
By Nancy Jaiswal
Trump says U.S. will not rush into Iran deal
By Nancy Jaiswal
Elon Musk AI power shift raises solar questions
By Nancy Jaiswal
Fact check: Is Kai Cenat really getting a height enhancement surgery?
By Sneha Kumari
How “ Queer slang” is ruling the internet without anyone realising
By Aparna Krishna
What happened at Gatwick Airport?
By Sneha Kumari